Steve Jobs

Apple III launched with serious reliability problems, was recalled and cost Apple tens of millions.

I championed the Lisa, but its high price and weak sales turned it into a commercial failure.

The original Macintosh debuted with too little memory and early sales slowed badly after the launch excitement.

I was pushed out of Apple, the company I had co-founded in my parents’ garage.

My NeXT Computer arrived late and expensive, and it never became a mainstream hardware success.

NeXT’s workstation sales remained so weak that the machine never achieved the scale I had imagined.

At NeXT, I stopped making computers and cut much of the workforce after weak hardware sales.

I approved Apple’s round ‘hockey puck’ mouse, a striking design that became notorious for poor usability.

I introduced the Power Mac G4 Cube. Apple suspended it less than a year later.

I launched the Motorola ROKR as an iTunes phone. Its limits made it a short-lived disappointment.

Apple launched the expensive iPod Hi-Fi speaker. It was discontinued the following year.

I cut the iPhone’s price by $200 after two months, angering early buyers and prompting a store credit.

MobileMe launched with outages, sync failures and an experience far below Apple’s promises.

The iPhone 4 antenna crisis forced Apple to acknowledge dropped calls and offer free cases.

I launched Ping as Apple’s music social network. Users ignored it and Apple shut it down two years later.